Fabian Cancellara, ex-cyclist of Swiss and trial champion of current Olympic has been selected as the brand ambassador global for Gore Bike Wear.
By joining hands with Cancellara, Gore is expanding its technologies and product range in the functional racing bike apparel field. The primary focus of this partnership is the integration of communication – both in the outlet of social media and retail, this is in addition to the development of the product. Cancellara will represent the Gore Bike wear brand at international events that will be selective and it will be done in the coming months. The motive will be to promote the new marketing campaign that will start from the collection of spring and summer of 2018.
When asked about his views on the endorsement and promotion of brand Cancellara said, “For me Gore is the perfect fit. Both Gore and I have one thing common, constantly endeavoring for the apt solution and highest demands on quality.” Continue reading “Cancellara New Ambassador Of Gore”