Fabian Cancellara, ex-cyclist of Swiss and trial champion of current Olympic has been selected as the brand ambassador global for Gore Bike Wear.
By joining hands with Cancellara, Gore is expanding its technologies and product range in the functional racing bike apparel field. The primary focus of this partnership is the integration of communication – both in the outlet of social media and retail, this is in addition to the development of the product. Cancellara will represent the Gore Bike wear brand at international events that will be selective and it will be done in the coming months. The motive will be to promote the new marketing campaign that will start from the collection of spring and summer of 2018.
When asked about his views on the endorsement and promotion of brand Cancellara said, “For me Gore is the perfect fit. Both Gore and I have one thing common, constantly endeavoring for the apt solution and highest demands on quality.” Continue reading “Cancellara New Ambassador Of Gore”
Samuel Sanchez has reportedly signed up with esteemed cycling squad BMC racing. The 2008 Olympic road racing champion would be playing for BMC for the year.
The Spaniard was earlier a part of the Euskaltel-Euskadi group whose premature demise left him looking for an esteemed name to play with, and left him looking at DH mountain bike holidays rather than the Tour de France.
It was almost akin to an 11th-hour deal between the illustrious American team and the Spanish rider. BMC is looking forward to boost up its squad line-up for classics & Grand Tours this year- & Sanchez inclusion within the team is nothing less than a divine bliss for them. The Olympic champion has finished twice on famous Grand Tour podium: he came up 2nd in Vuelta Espana 2009 & 3rd in 2010 Tour France.
“Sammy would add in a heightened level of experience and skill to BMC Racing”, stated Jim Ochowicz, the BMC manager, while asked to speak a few words on their recent dealing with the leading Spaniard rider. “He would able to cover every base, especially we are hopeful to have him support his BMC mates in Ardennes classics & grand tours.”
Sanchez himself is very excited to be a part of the esteemed American squad. “I am feeling like a cyclist who has achieved his 1st ever contract”, noted Sanchez. “I would like to thank the whole BMC squad, specifically Jim Ochowicz and Andy Rihs for letting me so warmly into one among the most prestigious squads of WorldTour.”
“I am hopeful that I would be able to share my own cycling experiences with younger mates on this team”, Sammy added further. “After riding for a large stretch of years with the mission to beat Evans (Cadel), it would be great to assist him as he is one of riders whom I know pretty well.”