Fabian Cancellara, ex-cyclist of Swiss and trial champion of current Olympic has been selected as the brand ambassador global for Gore Bike Wear.
By joining hands with Cancellara, Gore is expanding its technologies and product range in the functional racing bike apparel field. The primary focus of this partnership is the integration of communication – both in the outlet of social media and retail, this is in addition to the development of the product. Cancellara will represent the Gore Bike wear brand at international events that will be selective and it will be done in the coming months. The motive will be to promote the new marketing campaign that will start from the collection of spring and summer of 2018.
When asked about his views on the endorsement and promotion of brand Cancellara said, “For me Gore is the perfect fit. Both Gore and I have one thing common, constantly endeavoring for the apt solution and highest demands on quality.”
“Experience of Fabian from professional sports is vital for us. And we are fully convinced that outfit can only come across our high standards of brand through exhaustive road and laboratory testing,” said design head Clemens Deilmann. “As far as the selection of Fabian Cancellara is concern for the promotion of our brand and a new outfit, then he perfect fit with us, he shows passion towards the products, details and innovations the same way as our team does.”
“We are hoping that our team will have a great time working with him in future. As if now, he will promote our brand in some of the selected international events, and the things will move as the time will progress. Cancellara is a great rider and he has many followers both professionals as well as young talent” added Deilmann.