Fabian Cancellara, ex-cyclist of Swiss and trial champion of current Olympic has been selected as the brand ambassador global for Gore Bike Wear.
By joining hands with Cancellara, Gore is expanding its technologies and product range in the functional racing bike apparel field. The primary focus of this partnership is the integration of communication – both in the outlet of social media and retail, this is in addition to the development of the product. Cancellara will represent the Gore Bike wear brand at international events that will be selective and it will be done in the coming months. The motive will be to promote the new marketing campaign that will start from the collection of spring and summer of 2018.
When asked about his views on the endorsement and promotion of brand Cancellara said, “For me Gore is the perfect fit. Both Gore and I have one thing common, constantly endeavoring for the apt solution and highest demands on quality.” Continue reading “Cancellara New Ambassador Of Gore”
In honour of Swiss cycling star, Fabian Cancellara, a section of white roads were named after him as he marks his three victories so far in the Strade Bianche.
Before the beginning of the 2016 edition of the race, RCS Sport the organizers of the race stated that whereby a third edition of the race is claimed by Cancellara, they would name a sector of the iconic white gravel roads used in the race after the Swiss star.
Now the organizers of the race have come good on their promise as they permanently commemorate his three wins.
His previous victories in the Strade Bianche had been in the years 2008 and 2012 and he added a third win in 2016. This outing became his final as he retired at the end of the season.
The eve of the 2017 race, on Friday saw the permanent milestone dedicated to the star rider being unveiled on the Monte Sante Marie in Asciano. Continue reading “FABIAN CANCELLARA HONOURED FOR TRIPLE STRADE BIANCHE WINS”
In order to fully focus on the Rio Olympics and put all his attention to preparation, Fabian Cancellera has withdrawn from the tour de France.
The Olympics that are bound to take place in Rio de Janeiro has caused the sportsman to exit the tour with an early farewell.
Although he deemed it a necessary move, Cancellera admitted that it was a difficult step to take, as leaving the tour would deny him the chance of emerging victorious. The decision was said to have been made jointly between him and his management and was made known to the press through a press release.
“This was not an easy decision to take. But I feel it is the right one, I don’t like withdrawing from a race, especially not when our GC leader is in second place at four days from Paris,” he said.
He then added: “With some really hard stages ahead of us, my support would naturally be more limited so we took the decision to withdraw. It was a hard tour for me. A lot of stress and I feel tired. If I want to be good at the Olympics, I need rest.”
Cancellera went on to express that the tour had been a difficult one and in order to perform well and bring his best package to the Olympics, he needed to take off. Continue reading “CANCELERA WITHDRAWS TO FOCUS ON THE OLYMPICS”
Fabian Cancellara was over the moon after winning his second Olympics gold in the time trial event at the recently concluded Rio Olympics.
The Swiss cycling star said that he has no doubts about retiring from cycling now. He has signed off his final season in the best possible manner. There was much talk about Froome or Tom Dumoulin from Netherlands winning the gold and Cancellara rode the race of his life in vintage style to take the gold medal at the Olympics. The Dutch man came second and Froome from Great Britain finished third.
Fabian said that this was his last attempt at winning a medal at the Olympics and to get gold is very special. He is very happy to leave the cycling sport at the end of the season knowing that he had clinched the gold medal at the end of his career. It was his last big trial of his life and he was able to make it his own. He said that he had screamed on the podium as he could not control his emotions.
Fabian is a big Swiss legend in his own right as he has won two Olympic gold medals and four World Championships in his illustrious cycling career. He has also won seven stages at the Tour De France and three wins each in Tour of Flanders and Paris-Roubaix. He has already announced his retirement from professional cycling. Continue reading “Cancellara Happy With His Career”
Time trial event is underway for Tour de Suisse. Fabian has won the trial event that was conducted.
He is a Swiss veteran who has defeated Jurgen Roelandts. The difference between the first and second contestant was only a second’s difference. By beating Jurgen Fabian was able to take the lead. The time trial was stage one for Tour de Suisse that Fabian has been able to master easily. The Swiss rider was able to enjoy a lot of support from his fans. He has been able to win for the fifth time this season.
The time that he posted was a second’s difference from Jurgen Roelandts. Jurgen was definitely a surprise for many of the fans who did not expect him to be able to overcome other opponent riders who were in the line. There were other specialist riders who were thought to come up in front, but Jurgen was able to overcome the others and come up in front. Continue reading “Fabian Wins The Time Trial Event”
The British Cycling Road Series Elite Men’s race that would happen over 3 laps of TT Mountain Course on 10th April, Sunday, is to be sponsored by the Zurich International Life.
The British Cycling Road Series is a yearly contest operated by the governing body of the sport in British Isles, consisting of 9 Grand Prix events for Elite category – men and women.
The event will be the very first pro cycle race to happen in the Isle of Man since the year 2003. Cycle riders who would be contending in island include two-times Olympic gold medal winner Ed Clancy MBE and local stars Jake Kelly and Mark Christian who would ride for a team handled by Sir Bradley Wiggins, the Olympic gold medallist as well as former Tour de France winner.
The event would be telecast on Eurosport and is being backed by Isle of Man Department of Economic Development as part of a designed bid to host 2018 National Championships. Several Zurich employees would also be offering at the event in a series of back roles, including marshalling across the TT course.
Continue reading “Zurich all set to sponsor BCS Elite Men’s race”